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FLY AS HIGH AS A KITE IN THE DIGITAL MARKETING SKY

Digital Marketing business is riding on an expansion cycle which is moving at an exponential pace. This industry thrives on rapidly changing applications, devices, search engines and social networks. If this empire will get stagnated then it will lose its mass appeal.

 

 

These perpetual changes are proof of creativity and activeness which are the two essential components of the Digital Marketing business. To be in the Digital Marketing arena it is very necessary to cope up with such an ever changing environment. Here are five major trends which embraces the latest applications and advancements of Digital Marketing. These will assist you to steal a lead in the Digital Marketing sphere.

Digital Marketing business is riding on an expansion cycle which is moving at an exponential pace. This industry thrives on rapidly changing applications, devices, search engines and social networks. If this empire will get stagnated then it will lose its mass appeal.

  1. Enable you to reach consumers through location services: There are location features such as Foursquare, Ban.jo and Path containing important consumer data. Through these you can reach out to the potent consumers directly. Near Field Communication (NFC) technology in products like Google Wallet is just starting to show its potential.
  2. Make use of User Generated Curation (UGC): Flipboard, Fancy and Foodspotting are a few content discovery applications which allow UGC. Through these the content producers and sellers can offer the feeds and consumers tweak them to suit their interests and contexts. These models can help brands to become relevant to customers. They give users a chance to be sovereign and the power to filter data and curate personalized information.
  3. Design your ad format carefully: Be careful in using the new ad formats. Don’t use the techniques such as pre-roll video ads and other “forced view” options. Plan new ad layouts that help your brands look beyond a mere ad marketing campaign. Choose some user-initiated solutions that respect the user’s time and interests. It will help you to design your digital marketing strategy rightly.
  4. Adopt an integrated marketing strategy: To make your brand recalled by consumers through all the mediums is the most important thing. The world is seamless and interconnected. Indulge into integrated marketing through applications like ‘Viggle’ which will help you to unleash multiplatform and integrated relevance.
  5. Advertise according to the formats: Don’t use the simple old techniques of advertising. Design and craft your ads according to the format of promotion you are placing them on. Be imaginative and creative. Use the potential of the new devices of promotion such as i-pads, tablets and other digital marketing mediums.

So include your name in the list of the smart digital marketers. Make the use of the above trends that are compatible most with the today’s tech savvy consumers.

The question of how to be an expert in Digital Marketing arena is obvious to hit your minds now. The solution is with TBS in the form of exclusive training in all the tools of Digital Marketing. It includes training in SEO, SEM, PPC, Analytics and other Digital Marketing modules. TBS also has a unique offering of package courses enabling you to learn two or more of the above tools concurrently.

Digital Marketing business is riding on an expansion cycle which is moving at an exponential pace. This industry thrives on rapidly changing applications, devices, search engines and social networks. If this empire will get stagnated then it will lose its mass appeal. 

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