Call : 2410 2331 / 3192 9248    
Follow Us On: Follow us on Facebook Follow us on Twitter Follow us on G+Follow us on Youtube


Internet is still considered to be a novel communication and marketing device. Due to farthest reach of internet Digital Marketing is growing by leaps and bounds. New technologies and advancements in present tools are perpetually going on in this arena. With this continuous innovation many new terms are sprouting to describe the applications in Digital Marketing. SEO and SEM are two such major terms of Digital Marketing which needs to be explained clearly to grasp the niche difference between them.

SEO is taken as a synonym of SEM by most of the people but it is not the case. There is a huge disparity between these two.


Search engine marketing (SEM) is a broad sphere. It can be defined as a type of Digital marketing that engages in the promotion of websites by escalating their visibility in search engine results pages or SERPs. SEM uses both the methods for optimization which are on-page and off-page. SEO can be called as a division of SEM.


Major Constituents of SEM

SEM deals with the following aspects. These aspects can be considered to be out of the reach of SEO.

Conventional Advertising: It is the practice of placing paid advertising on the search engine result pages (SERPs). These ads are indexed on the basis of certain keywords. When a user searches for a specific keyword than your ad may appear. You have to pay the search engines for this placing of ads based on the number of views it garners.

Paid Inclusion: The practice of paying a search engine or a directory in order to get your site added to its database instantly. In this you don’t have to wait for the search engine spiders to find your site on their own.

Pay per click (PPC): In this you decide the keywords you want to link your ad with. Then the copy of the ad is designed. You also decide that how much you want to pay for that. You only pay when a user clicks on your ad and lands on your website. PPC is a bit expensive and time taking venture.

SEM is a great way to gain instant visibility for your website but it’s expensive also. So you need to make your site written, structured, and coded well. The information should be clearly laid out and easy to find on your website. If you fail to do so then your site may be forgotten immediately by the users. Thus there is a dire need to execute a proper SEO strategy in integration with SEM.


Search Engine Optimization (SEO) is the technique to design a website or a web page in such a way that it appears in the natural listings of the prime search engines. No SEM plan can be completed without a good SEO policy. SEO indulges in the following things to mount the visibility of a web site:

  • Crafting high quality content.
  • Finding specific keywords and providing apt meta keywords.
  • Building up a good linking strategy and creating a good sitemap for your site.
  • Obtaining social bookmarking and web directories submission.
  • Niche market research and maintaining proper indexability for your site.

Thus SEM and SEO are entirely different. SEM can deliver immediate clicks to your website and instant high visibility but it can prove to be not worthy in long term. Proper SEO marketing strategy integrated with SEM can give more long lasting results. It is because SEO needs patience but through it a website can gain supreme visibility organically.


By considering this need of learning appropriate SEO tools and applications in order to get long term natural online presence TBS is offering the right training in SEO. TBS has come up with a very brilliant idea of providing 100% practical training in SEO which can make you an expert of the field. TBS has many excellent package courses specifically designed here which allows you to learn two or more tools of Digital Marketing at the same time.

You can of course have the above benefits at TBS SEO training.


So join hands with TBS SEO training and be a Digital Marketing Master!!!!!






Share You can leave a response, or trackback from your own site.

Leave a Reply